I had pretty high hopes for David Gaughran’s latest edition of Let’s Get Digital. I’ve been following his blog for a while and have been impressed with his depth of knowledge about the worlds of digital publishing and marketing, so I expected to see a lot of that distilled into the book.
It was, and it wasn’t.
Gaughran spends a substantial amount of the book on the history of ebooks and independent publishing. That’s fine, especially for folks just getting into the business. It’s also good for these folks to know how the legacy publishing industry has responded to the advent of ebooks and indie publishing—badly—and the tactics and techniques they’ve used to try to keep these disruptive new technologies from upsetting their cozy, comfortable world.
Gaughran also spend...Read More